Quiz Bowl, Outreach, and Social Media
NAQT has recently received a number of suggestions, questions, and concerns related to quiz bowl, outreach, and social media. We are grateful for the feedback and have the following comments and responses:
Video and audio production
We want quality audio/video complete with subtitles/videos with the text of the question, commentary, and high production quality (much better audio/video than we have now, multiple cameras, etc)
The last few rounds at the 2019 High School National Championship Tournament will be recorded and livestreamed with multiple cameras. Captions will be added after the fact for the 2019 High School National Championship Tournament, 2019 Middle School National Championship Tournament, and 2019 Small School National Championship Tournament.
There was a miscommunication about who was recording what at the 2019 Intercollegiate Championship Tournament and 2019 Individual Player National Championship Tournament. NAQT determined that it would be better to have some video than none, so we posted videos that were not great. The videos from the remaining 2019 national championships should have better sound. Captions will be added after championship season is over.
For the 2019 HSNCT, we are hiring a videographer (the same one who produced the videos from the 2018 HSNCT). This is very expensive, even given that the videographer was a former quiz bowler and former HSNCT staff member who gave us a special rate, so we are not able to do it for all of our national championships.
NAQT should use “celebrities” like Ken Jennings, Larissa Kelly, and Matt Jackson as brand ambassadors?
On many occasions, Ken and Larissa have talked to media about what quiz bowl is and what it means to them. As a result, we’ve already gotten some exposure in prominent outlets, and we’re open to ideas for how we can do more to build on that.
Over the last few months, we’ve had NAQT’s logo appear on national TV, and gotten substantive write-ups in the kind of publications likely to be read by our customer base.
Examples: Ken’s Slate Article, Ken and Larissa’s parts of this New York Times article, and the segment that aired in Jeopardy! promos and during the All-Star Games
Interviews and contact with quiz bowl programs
For the six weeks or so between the 2019 HSNCT field opening and Christmas, we tweeted at each school, principal, and quiz bowl team congratulating them on qualifying for the HSNCT. We received a few dozen likes and a handful of responses, but the time it took to track these down was not worth the brevity of the responses from the actual schools.
The 20for20 interviews leading up to the 2018 HSNCT wasn’t nearly as successful as we hoped in terms of social media response, so we don’t currently plan to do anything similar again.
Every week, we send e-mails to tournament directors asking them to highlight players who play well and are role models in the community. This has produced useful results three times in 25 weeks. Often we do not get responses to e-mails to coaches about honoring their players.
We try to choose teams we haven’t chosen before, with geographic diversity among the honorees chosen each week and overall.
Depending on the tournaments occurring, depth of results, responsiveness of hosts and potential honorees, and other factors, we are not able to choose a full slate of four honorees (middle school team and player, high school team and player) each week.
In general, responses have been muted outside honorees’ immediate communities.
Multiple people have suggested “interesting stories”, but haven’t gone into further detail. We are interested in hearing what sorts of stories interest you all, as our paths in quiz bowl are all different.
Some of the stories we’ve featured this year are a player who broke three records in a tournament, a player who participates in quiz bowl while also being the lead in a school play, a player who has played quiz bowl on multiple continents, and a player who also lettered in football and track.
How can the quiz bowl community help?
You’re here because you love quiz bowl. Talk about it. Tell more people about it. Share quiz bowl accounts’ posts with your newsfeed. Like. Subscribe.
If you have an interest in a particular avenue of tournament volunteering that we haven’t considered yet, tell us! We are always looking for new ways to make our tournaments better.
Message us. E-mail us. Tag us in some posts, mention us in others. The internet is a broad place; we need your help if we’re all going to expand quiz bowl, together.
Thanks for your support! Feel free to contact us at firstname.lastname@example.org any time with suggestions.